Briefing:

- Create a scalable version of our Logo as close to the original as possible. Referenz image:

- Keep the same look as current logo but change it to give it that web 2.0 effect.
-The Logo is trademarked and also used as a brand at partner sites so it is important that the over look stays the same.

This was a simple job and it didn’t take much time to accomplish the requested work. The only time consuming process was to recreate the logo since the client had no other art work frm it than the referenced website screenshot.
Following the result I created. The work has been done in Adobe Photoshop CS3 and the logo is sizable just like a vector without loss of quality.

The client was happy, all I care about.

The client’s briefing:

Brief Summary:
Redoing my branding, need a logo that is simple, clean, modern, cutting-edge, fresh. Looking for something to communicate an artistic, upscale identity.

Wants:
My color scheme is black, white, green (hex #4c6429), and I sometimes use copper in my marketing materials. Colors should be used as accent colors only, not be overpowering
Much of the time the logo will be in black and white, without color… needs to function with both (could I get the same design in BW as well?
Simple line art graphical element that I can incorporate by itself
Should be a vector graphic

Don’t Wants:
3D effects
Camera or film-strip graphics
Anything that even remotely resembles clip art
Strictly wedding-oriented logo (I’m trying to appeal to family/child/senior portrait clients too)
Sappy sentimentality
Anything too corporate

Following the result I delivered to the client:

The client was happy with the results, all I care about.

The briefing from the client:

We require a strong logo for our Dedicated / Colocation business which will appeal to business critical hosting clients. Data Integrity, security, strength, reliability are all qualities which should be reflected in the brand. Our data centers run at above 99.99% uptime and our clients will expect a high quality service.
We want to project a strong, reliable and trustworthy image. Much like a bank. Which is basically the service we are providing. But in this case money is replaced with data. We are based in Melbourne, Australia and our core business is providing business critical dedicated server and colocation services. We also offer face to face consultancy and operate a server hardware shop in Melbourne''s Eastern Suburbs.
We do not want Australian flags and kangaroos.

I sketched quite a while. I tried to incorporate something that reflects data coming in and out, basically a cycle. I used the main letters to form this very effect. The u and h are connected. They have arrows that show data flow. I added small little lines to add something dynamic. The logo font has been customized just a bit from the original font. This way the logo text can be used by itself and still have somewhat of a different and not regular appearance.
Following the result of my work:



All work has been done within illustrator.